The risks involved with starting Randall Crater are:
- Will there be a demand for the services offered by Randall Crater in New York’s East Hampton?
- Will the popularity of the Internet continue to grow, or is the Internet a fad?
- Will individuals be willing to pay for the service Randall Crater offers?
- Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as Randall Crater?
Randall Crater, soon to be located in East Hampton, New York, will offer the community easy and affordable access to the Internet. Randall Crater will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Randall Crater will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.
Randall Crater will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that Randall Crater provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.
Randall Crater is a privately held closed corporation. Randall Crater, the founder of Randall Crater, is the majority owner.
Randall Crater’s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online.
The communications equipment necessary to provide Randall Crater’s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of one black & white laser printer, a colour inkjet printer and a scanner.
In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Cafe Brothers.
The site at Marigold Avenue will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business.